Crossing the Chasm - Geoffrey A. Moore

Crossing the Chasm

By Geoffrey A. Moore

  • Release Date: 2009-03-17
  • Genre: Management & Leadership
  • Size: 1.08 MB

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.